MODULE 1. SOCIAL ENTREPRENEUR´S IDEA AND PROJECT . 12 ECTS.
| Subjects | ECTS | Department |
|
Entrepreneurial attitudes, knowledge society and new technologies |
2 | Department of Business, Department of Social Psychology |
|
Networks in social entrepreneurship and intercooperation |
2 |
Department of Social and Cultural Anthropology |
|
Generation of entrepreneurial social ideas |
3 |
Department of business; Department of Advertising, Public Relations and Audiovisual Communication |
| Business model and social entrepreneurial project |
3 |
Business Departament |
|
Seminars / Workshops (four three-hour sessions) |
2 |
External teaching staff |
Generation of innovative social ideas. It explains the concept of creativity and its dimensions, the characteristics of creative people, the stages of the creative process and the scales for measuring creative products. Training in basic models of creativity for the generation of business ideas for social purposes. Limitations and barriers of creativity. Creativity in the social sphere.
Entrepreneurial attitudes, knowledge society and new technologies. Concept of social entrepreneurship. Similarities and differences with commercial entrepreneurship. To motivate and sensitize the student regarding the entrepreneurial phenomenon in general, and the generation of social entrepreneurial projects. Promote and develop students' entrepreneurial ability. The elements of the knowledge society and the relationship with the information society will be studied. Also it will analyze the importance of information and communication technologies in modern social formations, with special emphasis on the digitization processes of society. Finally, the subjet addresses the relationships between science, technology and society in the contemporary world.
Networks in social entrepreneurship and intercooperation. This content block analyzes the entrepreneurial profile of each student contextualized in their social environment. It explores and stimulates the potential of cooperation with other people, institutions and organizations through an analysis of their own personal network. First, a review of the concepts of ‘moral economy’ and ‘social economy’ is provided with the aim of making the student reflect on their own situation and starting position. Thus improve their efficiency in achieving the proposed objectives (self-assessment of skills, training, networks, motivation, skills and attitudes) Once the individual perspective has been analyzed, the profile of social entrepreneurship in Catalonia is studied, focusing on the attitudes and motivations of this segment of the population, and the profile of entrepreneurs and the socio-economic context in which social entrepreneurship arises Finally, cases of personal networks of social entrepreneurs in Catalonia are studied and the most important characteristics of one's own personal network are identified through specialized software (EgoNet or Vennmaker).
Business model and social entrepreneurial project. The contents of a business plan are taught, from the most traditional model to the current models such as canvas and lean start up, always applied to the case of social projects. The limitations of the business plan as an entrepreneurial (social) instrument are also pointed out. The following are key concepts: entrepreneurial team, market study, strategic plan, legal-fiscal plan, HR plan, financial economic plan, and viability of the entrepreneurial project, among others.
In addition, it is planned to hold four seminars or workshops lasting 3 hours each (2 ECTS in total) that will be taught by external teachers with direct experience in areas related to the contents of the module. For example, on the ecosystem of the so-called Third Sector; on Alternative Financing (which goes beyond the previously popular microcredits); on experiences of business failures and project failures in the areas of interest of the master's degree; or on the gestation and creation of social start-ups.
MODULE 2. TECHNOLOGY AND COMMUNICATION IN SOCIAL ENTREPRENEURSHIP. 12 ECTS
| Subjects | ECTS | Department |
|
Technological resources in social entrepreneurship |
3 |
Department of Telecommunications and Systems Engineering; Systems Engineering and Automation Area |
|
Information systems and project management in social entrepreneurship |
3 |
Department of Information and Communications Engineering; Area of Computer Science and Artificial Intelligence |
|
Ethics, technology and social entrepreneurship |
2 |
Department of Social Psychology |
|
Communication strategies in the field of social entrepreneurship |
3 |
Department of Journalism and Communication Sciences; Department of Advertising, Public Relations and Audiovisual Communication |
|
Seminars / Workshops (two three-hour sessions) |
1 |
External teaching staff |
The aim of this module is to provide students with an overview of the technological and communicative resources available in the field of social entrepreneurship. Taking into account the different academic backgrounds of the master's degree participants, it is not intended that they acquire expert knowledge in the field of technology and communication, but that they be aware of the different technological and communicative solutions currently available.
The way in which technology affects society is a key factor in understanding how these developments have accelerated strategic areas related to achieving the Sustainable Development Goals (SDGs), which are in turn generating new opportunities and business models. . From this point of view, it is important to know the available technological tools, not only in terms of data capture for later exploitation, but also in terms of user interaction, and even, with the general management of resources in the field of the different entities and organizations. The module on technology and communication in social entrepreneurship aims to offer students a global view of the tools available, as well as a practical interaction with these tools with the aim of intensifying their knowledge and skills in the field of technology.
In relation to the specific contents, the module is structured in the following blocks.
Technological resources in social entrepreneurship. In this subject, the basic concepts related to Information and Communication Technologies (ICT) will be introduced as a catalyst for the development of new business models; specifically, those directly related to the Sustainable Development Goals (SDGs). In order to highlight this interrelationship with technology, we will experiment with the physical elements involved in these developments such as sensors and management platforms. In a second part, tools will be offered available for user-based management application programming, either with web support (Wordpress), or with mobile support (Android Studio). Selection of important topics: Technology and ODS, Sensors, Sensor Platforms, Web Interface Applications, Mobile Applications.
Information systems and project management in social entrepreneurship. This content block will address the general concepts of information systems: (1) what role they play in organizations; (2) how they provide support for the processes that take place in these organizations; and (3) when they can provide a competitive advantage in the sector or field of activity. Guidelines will be given to know the definition and concepts related to information systems; and the value that information systems can provide to meet the needs of organizations in terms of obtaining continuous improvement, and achieve a high level of competitiveness and quality of the activity developed. The main integrated and cloud information systems will also be presented. Finally, in order to understand decision-making mechanisms, tools related to data management and analysis will be provided. Selection of important topics: Introduction to information systems; Transactional systems; Decision support systems; Business Intelligence Systems; Strategic management of information systems, Big Data & Data Analysis.
Communication strategies in the field of social entrepreneurship. The aim of this block is to provide students with the necessary skills to understand the relevance of communication as an essential element in managing a social entrepreneurship project. Communication will be studied from two perspectives:
1. External communication to make the entrepreneurial project known to society (media, specific and general public, institutions, etc.). The journalistic aspect of the informative message (relationship with the media, crisis management, social networks, etc.) and the advertising aspect with the product promotion systems, characteristics of the advertising message, slogans, supports, etc. will be treated.
2. Internal communication must be used to manage the project involving workers, partners, etc., who must become the main prescribers, and the mechanisms of internal communication will be explained.
Ethics, technology and social entrepreneurship. The processes of innovation in today's society will be analyzed, with special emphasis on the role of innovations in the dynamics of social transformation. The role of ethics in the processes of innovation and research will be considered. The different forms of governance of innovation and research will be discussed, detailing the European model based on innovation and responsible research. The convenience of citizen participation in innovation processes will be evaluated, presenting some ways in which it can be carried out: citizen science, participatory design, design thinking, etc.
In addition, there are two seminars or workshops lasting 3 hours each (1 ECTS in total) that will be taught by external teachers with direct experience in areas related to the contents of the lesson. For example, on the Sustainable Development Goals and their social impact, on circular economy, or on bioeconomy.
| Subjects | ECTS | Department |
|
Legal framework of Social Entrepreneurship
|
6 |
Department of Public Law and Historical and Legal Sciences (Area of Financial and Tax Law; Area of Public International Law and International Relations; Area of Labor and Social Security Law); Department of Private Law (Commercial Law Area)
|
|
Territory, empowerment and solidarity economy: tools and experiences |
3 |
Department of Political Science and Public Law; IGOP |
|
Tools for research and intervention in the social economy |
3 |
Department of Sociology |
The aim of this module is, on the one hand, to teach the knowledge and legal tools that allow companies and various organizations to manage efficiently in their projects, with special reference to the type of entity most closely linked to the social economy and entrepreneurship with a social impact. Therefore, the contents on business legal form, taxation, and contracting mechanisms and types of contracts that characterize the different organizational forms that an entity can take will be fundamental.
On the other hand, experiences and cases will be studied in order to learn how to contextualize (in territorial terms, public policies, and starting capacities) the initiatives to be carried out, which in many cases they are subject to territorial constraints of economic and social inequality and inequity. At the same time, there will be an approach to participatory methodologies and tools, aimed at empowering entrepreneurs and generating cooperation with social and community actors in the territory.
With regard to the legal framework, the general regulation affecting the development of social entrepreneurship activities will be addressed, including the EU instruments for the promotion of this type of entrepreneurship; administrative organization, and the creation and management of social economy entities, including fundamental issues today such as the governance of social enterprise, the forms of participation of workers in social entrepreneurship and the taxation associated with these forms of participation.
European Union instruments for the promotion of social entrepreneurship. The European Union's policies on social entrepreneurship will be explained. These are essentially policies to promote entrepreneurship that can lead to the adoption of purely voluntary instruments (soft law) to the sanctioning of true legal norms, which entail obligations for states and citizens.
Administrative organization of social entrepreneurship. The administrative approach to social entrepreneurship is multiple and changing. As in the case of the European Union, the national public administration is obliged to promote social entrepreneurship and has a shared duty to implement policies in this direction, such as outsourcing. of services to companies of social character. No less important, the public administration must proceed with the regulation in this matter, and establishes the requirements for market access and monitoring mechanisms in order for the provision of services to comply with current regulations.
Creation and management of social economy entities: governance of social enterprise. Spanish regulations require the promotion of entrepreneurship. For this reason it is essential to know the different types of entrepreneur there are, what are the possible legal forms available (labor societies, cooperatives, limited liability entrepreneur, etc.), and assess the advantages and limitations of each.
Participation of workers in social entrepreneurship. It is about explaining how policies to promote entrepreneurship affect the workplace. We will proceed to analyze the labor specialties: rights and duties of employers, benefits, bureaucratic burdens, etc.
Taxation of social entrepreneurship. It represents one of the basic elements of social entrepreneurship, as an attractive fiscal policy can make many entrepreneurs opt for a certain business structure, while other structures can be completely discouraged. On the other hand, it is necessary to know what are the control tools of these business forms in order to avoid resorting to certain structures in fraud of law.
Territory, empowerment and solidarity economy: tools and experiences. The definition and implementation of a relational and organizational strategy with community actors, institutions, organizations and social agents is one of the key elements for the consolidation of an entrepreneurship in solidarity economy in the medium and long term. For this it will be necessary to carry out an analysis of the territorial context, as well as to apply methodologies oriented to the collective empowerment of the entrepreneurs, that is to say, oriented to learn to cooperate between us and the others, putting in center the principles and values. of the solidarity economy.
Methods for research and intervention in social economy. It is about offering procedures and tools for obtaining and / or generating data to understand social reality. Thus, the student will be able to design the most appropriate answers and strategies. This includes the design of participatory research-action processes, with references to the sequential use of quantitative, qualitative and mixed methods, with the corresponding production and data analysis techniques. An integrative view of different sources and actors will be privileged, through processes of involvement capable of generating a shared interdisciplinary knowledge, useful both to evaluate actions, measures or policies related to the social economy, and to explore possible strategies for the future.
MODULE 4. INTERNSHIP. 15 ECTS.
See Internship section.
MODULE 5. MASTER'S THESIS. 9 ECTS.
See TFM section
SEQUENCE OF THE CURRICULUM
| 1st semester | 2nd semester | ||||||
| Module |
ECTS |
To study |
Character |
Module |
ECTS |
To study |
Character |
|
Social Entrepreneurial Idea and Project |
12 |
12 |
Obligatory |
Internship |
15 |
15 |
Obligatori |
|
Technology and Communication in Social Entrepreneurship
|
12 |
12 |
Obligatory |
TFM |
9 |
9 |
Obligatori |
|
Regulation and Public Policies |
12 | 6 | Obligatory | Regulation and Public Policies | 12 | 6 | Obligatori |